Social Media Lead Generation on Facebook Messenger

Check out our bot on our Social Media Page, click the messenger icon to the right.

Messenger Marketing – noun – the act of leveraging mobile, chat platforms to facilitate conversations and commerce with prospects and customers.

Global Messenger Monthly Active User Growth

Messenger Apps Have Surpassed Social Networks

Send a targeted message

Using data segmentation you can send messages to a specific type of customer.

If somebody makes a decision to buy a house in three months time, you can put them into a queue and send them a message in three months to politely remember them.

Send out specific offers to women, or men, or even segment by age.

Audience Segmentation

ManyChat Customization

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Note: We are not affiliated with Facebook, nor do we represent them in anyway.

Facebook Profile

Recommended smartphone applications to have installed on your Mobile Phone should be:

  • Facebook: Used for viewing your personal profiles.
  • Facebook Pages Manager: Used to view your business pages.
  • Facebook Ads Manager: Used to manage Facebook Adverts.
  • Facebook Messenger: Used to test custom messenger bot.

Facebook Profile vs. Facebook Page

What is a Facebook Profile?

A Facebook Profile is a personal account on Facebook. When you sign up for Facebook you get a Profile. This is a place where you can add friends and family members, communicate on a personal level, and share photos, videos, and life updates. Everyone who joins Facebook gets a Profile, and you can only ever have one under your name.

Facebook Personal Profile (Desktop)

Facebook Personal Profile (Mobile)

What is a Facebook Business Page?

A Facebook Page is a business account that represents a company or organization. A Facebook page allows businesses to promote specials and contests to followers who have engaged with their page by “liking” it. Having a Page also allows businesses to use Facebook advertisements. There is no limit to the number of Pages you can manage.

Facebook Business Profile (Desktop)

Facebook Business Profile (Mobile)

What are Facebook Ads?

Facebook ads are posts from a Facebook business page that are targeted to users based on their location, demographic, and profile information. These ads most commonly show up in the timelines of targeted users and look very similar to any other post they see on their timelines from their “friends”. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.

Note: You need a Facebook Business Page to Run FB Ads

Facebook Ads Manager

What is Facebook Messenger?

Facebook Messenger is a FREE mobile messaging app used for instant messaging, sharing photos, videos, audio recordings, and for group chats. The app, which is free to download, can be used to communicate with your friends on Facebook and with your phone contacts. It can also be used to send money, make calls, and interact with businesses on Facebook through their Facebook business page or messenger inboxes.

Note: Profile messenger is different from from Page’s messenger

Why Facebook Messenger?

There have been countless marketing channels and platforms that have been coming in and out of style over the years. Then there is Messenger Marketing. Relatively new to the world, experts are predicting Messenger Marketing to be the single biggest marketing channel in the world within 5-7 years. Needless to say, you need to be paying attention. What is Messenger Marketing? Where is it going? How should you be using it to grow relationships with your customers?

Why Facebook Messenger?

  • People exchange 1 billion messages with businesses on Messenger every month
  • Not being present on Facebook Messenger is like not picking up the phone
  • People’s preferences are shifting
  • 56% of people would rather message a business than call customer service
  • More than 1 in 2 people say they are more likely to shop with a business they can message
  • 67% expect to message businesses more in the next 2 years


Facebook Messenger Ad Types

Messenger Ads As A Destination allow you to run sponsored posts with a call to action that encourages targets receive “more information” directly in the Facebook Messenger inbox.

Facebook Messenger Ad Types

Messenger Ads As A Placement allow you to run sponsored messages directly into people’s Facebook Messenger inboxes.

Note: The people who you’re able to deliver these types of ads are required to have sent you a message to your Facebook page Messenger inbox at some point in the past. These ads are charged per impression whether they open the message or not so these ad types can become expensive!

Bot Platforms

What is ManyChat?

ManyChat is a platform that helps businesses and professionals engage their audience through messaging apps. ManyChat allows you to send beautiful messages that come complete with clickable call-to-action (CTA) buttons, GIFs, galleries, and more! It also allows you to build and nurture your subscriber list to send sequences and broadcasts at any time!

Publishing Preview Tool

ManyChat Subscibers

Want a Custom Coded Chat Bot? Get a Free Consult with Dakota-Digital today!